Custom Thoughts

Postal Reorganization changes delivery expectation

by Allen Uebele, Production Manager of Custom Data Too Mail, February 10, 2015

With the USPS reducing the number of mail processing facilities across the nation, they have been changing their delivery standards.

The following grid, shows an estimated number of days that USPS projects that mail will take for delivery, using First-Class or Standard for comparison. As CDTM is based in Milwaukee and typically deposits mail at the Milwaukee SCF 532, these time estimates are formed using Milwaukee as the start point. We use these maps to help our customers target in-home delivery dates for their mail.

Delivery Estimates from Milwaukee to ...
City 1st Class Standard City 1st Class Standard

Albuquerque

3

7

 

Madison

2

4

Anchorage

4

17

 

Milwaukee

2

3

Atlanta

3

6

 

Nashville

3

6

Boston

3

7

 

New York

3

7

Chicago

2

5

 

San Juan

3

13

Dallas

3

8

 

Seattle

3

8

Denver

3

7

 

St Louis

3

7

Honolulu

4

16

 

Tampa

3

7

Houston

3

8

 

Washington

3

6

Los Angeles

3

7

 

All that said, we also perform drop-ship mailings, where we reduce the delivery time, by trucking through either air-freight, truck or consolidator who take the mail to the nearest postal entry point. The advantage is you see delivery improved to the time frame that we would see in the above grid for Milwaukee to Milwaukee.

 

Do you mail to a city not listed that you would like to know what the delivery expectation is? Drop me an email at allen.uebele@customdatatoomail.com and I would be happy to look it up for you!

Allen Uebele is the Production Manager at Custom Data Too Mail and has nearly 30 years in working with postal regulations.
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Ever thought about

Variable Inserting?

as posted by Jerry Wick CEO of Custom Data Too Mall
to the Western States Envelope blog, Sept. 9 2014

 

So many people talk about variable data printing, but have you ever thought about variable inserting for even more precise target marketing? Consider this…

  • BIG data or small data—it doesn’t matter. You can personalize your direct mail projects so the recipient doesn’t even know it’s directed specifically at them.
  • If you use customer buying patterns or next logical purchase analytics you can develop a direct mail promotion that fits each recipient best.
  • Included with the direct mail offer are inserts or buck slips that promote the next logical purchase.
  • Perhaps the mailing focuses on 5 or 6 different products. By printing a 2d barcode on a letter or statement, an inserter knows when to fire from a specific pocket. For example, a bank could upsell some customers a debit card and automatic deposit while other customers receive online banking and safe deposit box inserts. The 2d barcode takes up very little real estate on a printed page and offers the flexibility to use pinpoint accuracy.
  • One of the tricks to any inserting project is, “don’t skimp on the recipe.” In others words, use clean data, quality printed materials and a quality envelope to streamline production. I saved money once on envelopes, but it cost plenty due to jamming—oops! Now we consult with Western States Envelope & Label first, then order the correct envelopes…thanks WSE&L!

 

Jerry Wick is the chief, chef and head bottle washer at Custom Data Too Mail. Contact Jerry to arrange for your next variable insert project or just to say hi!

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Custom Data Too Mail is your solution for:

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Including:

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